According to the Mobile Marketing Association it is ?a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network?.
Mobile marketers like to define it as businesses communicating with consumers on their mobile phones with their explicit permission at the right time, at the right place while providing relevant value.
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Mobile marketing is comprised of:
- text message marketing/SMS marketing; this is essentially the same as email marketing and allows you to deliver a targeted message in a simple, instant and relevant manner. You must be very focused on your message with approximately 100 characters (varies from Canada to the US).
- mobile coupons
- vCards (mobile business cards); this gives you the ability to include all your contact information including photo, click to call, click to email, Social Media links and download directly into your phone rather than the tedious task of typing into your phone where the chance of error is greater. It is very difficult to include all your information on a business card due to its size, however, a qr code with all your information is perfect.
- QR codes (Quick Response Codes); the most misused marketing tool which has the ability to be one of the most powerful tools, if used correctly. For the first time, with the use of QR codes, print material becomes an interactive experience bridging offline with online.
- mobile landing pages
- mobile websites; desktop websites were not designed from smartphones and without mobile optimizing your website, users are becoming frustrated. Click to call, thumb friendly, and quick and easy access to relevant information without pinching and zooming will ensure a pleasant consumer experience.
- mobile apps.
Did you know?
- There are more cellphone subscribers than people that own toothbrushes!
- The number of cellphone subscriptions continues to grow and has reached 6 billion according to The International Telecommunications Union (2011). This is equivalent to 87% of the world?s population!
- Only 35% of the global population uses the internet.
As a business owner, would you rather target your marketing to the 2.3 billion using the internet or the 6 billion using cellphones?
I am not suggesting this marketing strategy be your only form of marketing, as implementation into your existing marketing strategy will ensure its success. If you would like a complimentary strategy session to review your business needs go to www.GoMobileMediaMarketing.com or call me toll free 1-888-544-4639.
Go Mobile today and engage your 24/7 connected customer and stay one step ahead of your competition!
Pam Lehr?s dream of becoming an entrepreneur became reality over 15 years ago. Pam?s passion and marketing expertise allows her to guide small to mid-sized businesses to implement mobile marketing strategies and achieve a competitive advantage using mobile devices to engage their 24/7 connected customers to help them increase exposure, attract more customers and boost sales. Pam is at the forefront of a whole new world of opportunity and is committed to sharing her expertise with businesses who are ready to embrace mobile, the newest mass media.
Be sure to tag me (add @Amber Ludwig) in the post so I see it and can respond.
Source: http://insightfuldevelopment.com/what-is-mobile-marketing/
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