Published on December 1, 2012 2:21 am by Teresa
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A brand is established by a business through a name, design, or symbol but there is something more that comes with successful branding.? Effective branding represents a business? beliefs, goals, and meaning.? It consists of a whole package that incorporates design and the attitude of the business itself.
When businesses are able to establish the right brand, positive results are expected to happen.? In businesses of course, positive results are mainly associated with revenue.? Business success in terms of finances will not happen without providing a product or business a brand that is readily recognized by the public.
Social media has made it possible for businesses to promote themselves in a way that is more personal.? One of the social platforms that provide a truly personal touch is Twitter.?? Twitter account of businesses makes it appear that the business is interacting with its customers on a personal basis.? The manner of communication would almost appear that the company has personal knowledge of a certain consumer when in fact the ?tweets? can be generated en masse to as many people it can possibly reach.? A tweet becomes truly personal when it is made based on a personal tweet of a consumer.? The feeling can be very special when it appears that a company has taken special note of a particular person?s views.
Business branding is no longer limited to a symbol.? It encompasses the totality of a business including how it relates to consumers particularly in social media which has gathered much influence in the recent years.? How a business presents itself in all areas can affect how the consumers will perceive it.? A Twitter account ceases to be merely a record of tweets but a projection of what a business intends to be in the eyes of the public.
Source: http://blog.twitterbutton.com/establishing-a-business-brand-through-twitter/
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