When you attract new leads into your funnel, it?s important to set expectations early on.
What do I mean?
One example, is your e-mail marketing. Try to keep a consistent tone/style in your writing, and also be consistent in the amount of e-mails you send.
If you don?t send a lot of e-mails early on, subscribers may forget you, and also get upset when you suddenly start mailing them every day.
It?s not guaranteed, but a risk nonetheless.
Another expectation you can set, is the style and length of your e-mails.
Many marketers think there is a limit to how long an e-mail should be.
However, as long as your content is interesting, length is irrelevant as long as it?s reasonable.
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Click here to check out Adclick Media?s new Email PPC program.
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Source: http://www.multiplestreammktg.com/blog/email-marketing-conversion-tip-adclick-email-ppc/
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