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Recently, Brian Grasso sent me over an email about why having a community is so important for business. Then I realized that Brian built one hell of a tribe with the IYCA, and now with his new movement, the Free Thinking Renegades. So I got him on here for one really interesting interview about how to build a community of fans that would pretty much do anything. So check it out?
How To Build A Tribe Of Raving Fans With Brian Grasso
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What This Interview With Brian Grasso Is All About
Talking with Brian is liking talking with a super cool College Psychology professor. It?s awesome! Psychology plays a HUGE role in figuring out what your clients want, need, and why they act they way they do.
In this interview, Brian gives specific steps you can take to get the raving fans you want, but he also explains why those steps are so important. He does that by drilling deep into the psychology of of building a community.
How to build a tribe or community is important to the success of your fitness business. And Brian talks about how this is one of the biggest keys to helping you stand out. Anyone can compete on price, but not everyone can build a bad ass community of fans.
One interesting part we spoke about in this interview is about Crossfit. Now if you?ve been in the industry for any length of time then you?ve heard of em?.
And damn do they know how to build a community. Every where you look, people who are a part of it literally bleed Crossfit.
Regardless of what you think of the workouts, they are pros at creating a tribe. So I asked Brian why they are so good at it. And he broke it down.
Another topic that was pretty cool, is Brian goes into why building a community can be more important than the service or product you offer.
99.9% of the time we are told to over-deliver and provide the best possible service/product possible. And you should. But Brian mentions that building the community is actually more important, and that it doesn?t get enough focus when it comes to a successful business.
This was a great topic, and made me think differently about a few of the ways I approach things.
So if you?re trying to figure out how to build a tribe of raving fans for your fitness business, then definitely watch this interview with Brian Grasso.
You?ll be glad you did.
How To Build A Tribe Of Raving Fans Interview Highlights
- How Brian was able to build his community of raving fans.
- Why a community is so important for your fitness business.
- Why having a community will help your business stand out.
- How most people in the industry think they are different but really are the same.
- Why people want to be part of a community or tribe.
- Why belonging to a community is the biggest factor to being happy.
- Whether or not the sense of belonging is be more important than getting results.
- Why the IYCA exploded in growth.
- What Crossfit does to build one HUGE community and have raving fans.
- Why psychology is so important when working on how to build a tribe of fans.
- What overcoming obstacles does for people and building a community.
- How ?get togethers? help to build a following.
- Why emotion is so important.
- How fitness marketing doesn?t show the importance of a community.
- How to create a culture within your community.
- what inside out growth is.
- What are ?sneezers.?
- What are the biggest mistakes you can make when it comes to building a tribe.
- What the biggest tip is when it comes to building your community.
And make sure you check out what Brian is up to now over at www.FreeThinkingRenegades.com.
Study what he is doing to build his tribe over there. It?s pretty unique, and it?s working really well for him.
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