Salesforce.com may be close to acquiring?Buddy Media?in the largest social media marketing acquisition to date, according to sources close to the company.?AllThingsD reported earlier today?that Salesforce is getting close to a deal for more than $800 million, and we'd heard acquisition rumors earlier this week too, though Buddy Media declined to comment. Now our sources say the price may be considerably higher depending on the equity component of the deal. That may put it more in the neighborhood of $1 billion. If the acquisition happens in that price range, the deal would would be an impressive multiple given Buddy's current revenue run rate.?As of last year, Buddy was projecting a run rate of $100 million for 2012 and $180 million for 2013, we hear. That's a much more generous multiple than the 3x one that Vitrue got in its $300 million acquisition by Oracle.telenav wade phillips wade phillips time person of the year sag nominations sag nominations time magazine person of the year
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